Some of the most problematic projects start with a site everyone agrees is “the best.” The irony? The technically superior site is often the strategically wrong one.

A feasibility study assesses the viability of a proposed development project, offering a detailed analysis of market trends, financial risks, and operational challenges to help ensure the project’s success while minimizing potential pitfalls.

One wrong move can lead to significant financial losses or missed opportunities. To navigate these challenges, developers rely on Highest and Best Use (HBU) analysis. This process identifies the most profitable, feasible, and suitable use for a property, ensuring its full potential is realized. But how does it work, and why is it essential in strategic property development?