Catchment area analysis is one of the most valuable tools in today’s competitive markets. By analyzing a specific area's geographical and demographic factors, companies can make informed decisions about where to expand, how to target customers, and how to maximize revenue.

One wrong move can lead to significant financial losses or missed opportunities. To navigate these challenges, developers rely on Highest and Best Use (HBU) analysis. This process identifies the most profitable, feasible, and suitable use for a property, ensuring its full potential is realized. But how does it work, and why is it essential in strategic property development?